Research Sources

Fedorkhin, Alexander and Shiv, Baba. "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making." Journal of Consumer Research (1998): 278-92. Print.
Ferguson, Leonard W. "Industrial Psychology." Annual Review of Psychology 9 (1958). Print.
Jacoby, Jacob. "Consumer Psychology: An Octennium." Annual Review of Psychology 27 (1976). Prin
Lynch, John G. and Zauberman, Gal. "Construing Consumer Decision Making." Journal of Consumer Psychology17.2 (2007): 107-12. Print.